No.1 Digital Marketing Institute coaching center in Rohini east

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digital marketing rohini institute
digital marketing rohini institute

No.1 Digital Marketing institute coaching center in Rohini east

Digital marketing training in Rohini  bestowed by Tech forest institute with certification and placement. Want to learn digital marketing coaching in rohini  join tech forest now for a better career. The first question which arises in mind is What is Digital marketing?

No.1 Digital Marketing institute coaching center in Rohini east

Digital platforms are increasing day-by-day and people used digital devices rather than going to shops physically. It is very important to improve the digital experience of a website.

For this, there are so many digital marketing methods including social media marketing, e-mail marketing, etc. With the help of Digital marketing, it is possible for companies to reach their targeted visitors in a very short time. Digital marketing training in Indore is very effective in circulating advertisements to a large number of users. We can say that digital marketing is like an umbrella which swallows all our online efforts.

Digital marketing can be done in various ways like display advertising, blogging ads, Text Ads, SEO, Mobile Ads and many more.

search engine optimization

Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

SEO refers to the improvement of unpaid results (known as “natural” or “organic” results) and excludes direct traffic/visitors and the purchase of paid placement.

SEO may target different kinds of searches, including image search, video search, academic search

To understand the true meaning of SEO, let’s break that definition down and look at the parts:

  • Quality of traffic. You can attract all the visitors in the world, but if they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling apples, that is not quality traffic. Instead you want to attract visitors who are genuinely interested in products that you offer.
  • Quantity of traffic. Once you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
  • Organic results. Ads make up a significant portion of many SERPs. Organic traffic is any traffic that you don’t have to pay for.

WordPress website development

Here’s Why Most People Use WordPress to Build a Website

Unlike website builders, it’s completely free.

WordPress is the easiest platform we’ve ever worked with, but it’s flexible enough to suit everyone – small business websites, online shops, bigger organizations and so on…

But more importantly: No.1 Digital Marketing institute coaching center in Rohini east

  • WordPress vs. HTML & CSS: Learning HTML from scratch can take 6+ months, let alone CSS and PHP. Having a basic knowledge of HTML can help you gauge things more quickly, but if you want to create a website within a day or two, learning HTML isn’t a viable option.
  • WordPress vs. Website Builders: Website builders are expensive and often very limited. They are good for one-page websites, but not more.
  • WordPress vs. Joomla/Drupal: WordPress is just so much user-friendlier.

If you want more details, we’ve put together a comprehensive comparison of WordPress, Joomla, and Drupal.

If for some reason you don’t want to build your site with WordPress, check out my Drupal, Joomla and HTML5 guides as well. They are all FREE to use.

But for the beginners, we strongly suggest sticking to WordPress.

P.S. Don’t choose your platform right away. Most web hosting services offer one-click-installs for WordPress, Joomla, and Drupal. You can decide later and you don’t need to download/install anything.

Google Ads

Balance your spend across YouTube and TV with Reach Planner

Dacheng ZhaoProduct Manager, Video AdsPublished Nov 20, 2019

YouTube is focused on helping brands reach their audiences and drive business impact. That’s why we launched Reach Planner in April 2018 to give advertisers a better way to plan their YouTube and video media. To help make it even easier for users to for users to discover the optimal mix of TV and YouTube to maximize the reach of a video based media plan, today we’re launching  Nielsen TV Data in Reach Planner. Now you can see how different distributions of spend on TV and YouTube can affect your reach.

Using this together with Nielsen Total Ad Ratings (TAR), you can compare YouTube and TV reach from the planning stages through to post campaign reporting.

With audiences shifting to digital, it’s important to plan TV and digital together

With audiences shifting to digital, it’s important to plan across channels. According to Nielsen, there are thirty one percent fewer available weekly 18-49 GRPs across broadcast and cable television compared to just five years ago. TV’s decline in reach to 18-49 year olds now requires a forty six percent increase in frequency for marketers to achieve the same GRP levels. No.1 Digital Marketing institute coaching center in Rohini east

ASI graph blog post_v02.jpg

Advertisers can offset this decline and grow their business by adding YouTube to their overall video plan. Across the 20 Total Ad Ratings (TAR) studies we’ve commissioned with Nielsen, YouTube has consistently driven incremental reach at a more balanced frequency compared to TV.2

Get started in Reach Planner

By adding Nielsen TV data to Reach Planner, advertisers can optimize their mix of TV and online video to maximize reach, balance frequency, and reduce waste.  Advertisers can also change the mix of YouTube formats to see the effect on the overall campaign.

TV Data in Reach Planner is available to all eligible users of Reach Planner in the US. This feature will be available in more countries in 2020.

To get started, reach out to your Google team to get TV Data in Reach Planner enabled for your planning team.


1. Nielsen, NTI, U.S., Npower Reach & Frequency Report, Sept. 30, 2013–Oct. 27, 2013 vs. Oct. 1, 2018–Oct. 28, 2018.

2. “Nielsen Total Ad Ratings (TAR) Meta Analysis, including all 20 TAR US studies inclusive of YouTube in-app traffic commissioned by Google running from January 2018 to March 2019 across desktop, mobile and TV. Incremental Reach Value calculated as YouTube’s on-target incremental reach / YouTube’s Total on-target Reach. Standard Deviation 22%. On Target Frequency calculated as On Target Impressions / On Target Reach. Standard Deviation 6.5

digital marketing view

The term Digital Marketing refers to vast advertising practices through digital assets such as search engine, social media , emails, online campaigns, news portals, websites, blogs, press release, video channels, electronic media, webinars, and mobile apps. Digital Marketing is also known as a collective effort to connect with prospective business customers in right time and right place. Overall, we can say that any kind of online promotion is a part of Digital Marketing.

  • Introduction
  • Evolution of Digital Marketing
  • What is digital Marketing
  • Role of Digital Marketing
  • Digital Marketing Techniques
  • How to Measure Performance
  • Difference between Digital Marketing Vs. Traditional Marketing
  • Outreach
  • Customer Insights 
  • Lead Generation
  • Types of Lead Generation
  • Buyer’s Journey
  • Benefits 

Internet is our medium to connect with millions of potential buyers in a single click. That’s why, we shouldn’t ignore the importance of internet technology to make our online business barrier free.  In this chapter, we are going to lean about different architecture of internet models and working methodologies for depth understanding.

For SEO practices, an internet marketer has full-fledged awareness about web protocols, safety and model of search engine robots. 

  • WWW
  • Evolution 
  • W3C Guidelines
  • Web Crawler
  • What is Crawler
  • How Crawler Works
  • Googlebot – Working Model
  • Yahoo Bot 
  • Bing Bots
  • Baidu Bots
  • Robots
  • IP Address
  • What is IP Address
  • How to Increase IP Reputation
  • Spam Filter
  • Client-Server Model
  • What is Client
  • What is server
  • How client-server Model works
  • Web Protocols
  • What is Protocol

3. Keyword Research – Advanced Technique

Keyword research is the best marketing practice to discover or identify the user’s demand for targeted products or services. In the present cut throat competition in every market, business houses need to do effective keyword research in order to attract the target audience in minimal time span. Keyword Research is that magical stick which can bring desired results without putting any financial burden.

Keyword strategy is a crucial component in managing and promoting any SEO campaign. In simpler words, it can be said that the effectiveness of any SEO strategy entirely depends upon the keyword research techniques applied.

Keywords Research Advanced Techniques – Chapters

1. Market Analysis

  • Demand of Product or Service
  • Scope
  • Niche Market

2. Competitor’s Analysis

  • Watching Competitor’s Premium Keywords
  • Level of Competition

3. Keyword Discovery

  • Discover Potential Keywords
  • Performing Long Tail Keywords

4. Tools for Keyword Suggestion

  • Google Keyword Planner
  • SEMRush 

5. KPI Calculation

  • What is Keyword KPI?
  • Goal Completion Rate 
  • Return on Marketing Investment
  • Click-through rate (CTR)

4. SEO Content Creation

SEO content creation refers to the molding of ideas and thoughts related to your business in the content. SEO content creation activity helps you to expand maximum visibility. Creating such content requires a deep study of keyword analysis, and user’s search pattern. We offer to teach these SEO content creation techniques that serves the purpose of creating effective content for your web pages, blogs, articles, etc so that your desired objective is achieved.

However, it will not be wrong to admit that these techniques are not magical syrup that one can stomach and be expert in content creation. So, in addition to merely teaching these techniques we provide a healthy platform where one can brainstorm and practice the live assignments. Gohttps://google.comogle

SEO Content – Topics

  • Useful Keywords for Targeted Content
  • Search-friendly Title
  • Product or Service Category (B2B/B2C)
  • Audience Analysis
  • User Behavior
  • Content Layout
  • Keyword Frequency & Density
  • Website Designing and Development


5. Website Designing Basics

Website of an organization is a reflection of how effective that organization works. It is one of the most crucial things in the age of internet that maintains and promotes the reputation of the company. A guide to website designing includes various attributes such as website design, color combinations, info graphics involved, etc. creating a high user experience demands mastering of these attributes.

Statistics revels that a user-friendly design can increase E-commerce conversion dramatically.

Topics:

  • Prototype
  • User-friendly Design
  • User Experience
  • Structure & Navigation
  • Load Time
  • Device Compatibility

6. Search Engine Optimization

SEO is a technical skill enables you to rank any online business on the top search list. This process is a key guide to grow genuine traffic on your website  through important keywords that are searched by customers across the world. Our experienced SEO trainers are providing an effective course pack i.e. up-to-date according the Google Webmaster Guideline to gain the best visibility in different search engines. Our in-house quality expert team is also watching Algorithm updates to measure any kind of deviation in search engine result. Get 100% Quality SEO Training to secure a bright future in online profession.

Search Engine Optimization – Overview

  • What is SEO
  • Why SEO is Important for Online Business
  • Working Process of Search Engine?
  • What is Search Engine Result pages?
  • How to use Search Operators
  • Search Engine Architecture Model
  • What is Google SEO Updates

Web Application Structure

  • Layout
  • Types of Design
  • Website Navigation
  • Usability & User Experience

Google Keyword Planner

  • Market Analysis
  • Competition Analysis
  • Keyword Difficulty
  • Competitor’s Analysis
  • Keyword Discovery – Potential Keywords
  • Other Tools for Keyword Suggestion
  • KPI Calculation

On Page

  • What is On page Optimization
  • Importance of On-Page 
  • Role of HTML tags in SEO
  • Complete HTML tags for SEO 
  • W3C Guidelines for Web
  • Web Domain Name, Structure & Menu Optimization 
  • SEO Meta
  • Role of Meta in SEO
  • Webpage Meta Optimization
  • Website Header Optimization
  • Headers Optimization
  • Image Optimization
  • Internal Linking Strategy
  • Anchor Text Uses 

Off-Page Optimization

  • What is Off-page Optimization
  • Benefits of Off-Page Promotion
  • Link Building 
  • Types of Link Building
  • Link Building Activities
  • Directory Submission
  • About Social Bookmarking
  • Best Approach for Social Bookmarking
  • What is Business Listing
  • Types of Business Listing
  • Classifieds Posting
  • Forum Commenting
  • Posting on Third party Blog Sites
  • Commenting on Blogging Platform  
  • Press Release
  • PR Submission & Strategy 
  • Article Posting
  • Video Posting
  • Building Quality Links on High Domain Authority Sites

Technical SEO – Proofreading

  • Footer Page Optimization
  • Managing HTML and XML sitemaps
  • Apply URL Rewriting Techniques (301, 302)
  • Creation & Manage Robot.txt File 
  • Handling Broken Link Errors – 404

8. Local Seo Marketing

Local SEO Marketing is the optimization of your online presence so that you can be found in local searches. By learning the  latest strategies in this course, you can ensure that you can rank any business so that it can be found by any customer .

  • What is Local Seo Marketing
  • Local Seo Factors
  • Registering in Google My Business
  • Latest Tips and Tricks


9. Social Media Optimization

Facebook, Twitter, Instagram and all other social media networks which engages more than half of the world’s population are also excellent platforms which can give the most wanted boost to your business. However, ineffective use of these platforms can risk the online reputation of your business. So, in order to exploit the underlying potential one needs to learn how to use social media effectively.

Let’s Explore the Social Media World to create a strong customer base for your online business.

SOCIAL MEDIA OPTIMISATION – Course Module

  • SMO Overview
  • Brand Engagement
  • FB &Twitter Advertising
  • LinkedIn Advertising
  • INSTAGRAM Marketing
  • Google Plus Marketing & Community
  • PINTEREST
  • SLIDESHARE Marketing

10. Search Engine Marketing

Search engines are the ones that can bring you most of the lead generation for your business. For efficient marketing on search engines, a marketer needs to get hold of various techniques like SEO (Search Engine Optimization), PPC (Pay per Click), paid listing, banner advertising and many others. While some strategies are free of charge, few are there that comes for price. Here the task in hand is to make the best possible Strategy using the both methods.

Explore our best course material for search engine marketing industry, mentioned below:

  • Display Advertising
  • Banner Advertising
  • Remarketing
  • Paid Media
  • Brand Marketing


11. Google Analytics

Google analytics is available in free & premium plan for business owners and individuals. This web analytics program is like a backbone to fetch depth customer insight reports and tracks traffic on your website. 

Oh YES!! Unlike offline business stores, this powerful tool helps you can to monitor all activities of your customers without violating privacy law on the web. Then, you can collect all inputs to polish your digital marketing strategy instantly and make the needed corrections.

Google Analytics – Topics

  • Introduction 
  • Advantage of Web Analytics
  • How to Set Up Analytics Account
  • Permission in Analytics/ Admin Role
  • Real Time Traffic Analysis
  • Dashboard Creation
  • Comparative Performance Report
  • Date selection 
  • Export & Upload Reports
  • Notification Emails & Alerts
  • Google Adwords Traffic Analysis 
  • User Behavior Analysis 
  • E-commerce Conversion Analysis
  • Set Up Enhanced E-commerce for Shopping Portals


12. Youtube
Marketing

Want to be a VLOGGER (video blogger) or a YouTube marketer, sorry to disappoint to but making good videos are not the only thing here that can make you a great YouTube marketer. 

But again no need to worry, we are here to help you be that marketer by imbibing in you the other various techniques required to be a successful VLOGGER or YouTube marketer.

Course Content

  • Paid Advertising
  • YouTube Commenting
  • Channel Promotion
  • Build Customer Base (Followers)
  • Tips to Make a Video Viral on Social Channel


13. Mobile Marketing

Mobile marketing is the next big thing in the space of digital marketing, owing to the fact that the user base is dramatically shifting towards mobile phones for accessing internet services due to the obvious reasons of mobile phones being handier. We offer to provide the latest techniques available in the arena of mobile marketing so that your business services come handy to everyone.

Our experience mobile marketing trainers are available here to help you & learn conversion metrics like Apps Installation, ratings, ranking in Google Play Store & Apple Store. 

Mobile Marketing – For Beginners (Overview)

  • Introduction
  • Benefits
  • How can we start?
  • Mobile Marketing – Advance Level
  • Mobile Marketing Strategy
  • User behavior on app
  • UI/UX on Mobile
  • Mobile SEO


14. E-mail Marketing

Email marketing can bring a huge lead to your business if used effectively. However if used ineffectively, those piles of emails will only be going to people’s scam box or junk mails and making devastative affects to company’s reputation.

Email Marketing is not like a child’s play. Any bad practice can damage reputation of your IP Address. In order to execute an effective email marketing campaign, we need to ensure the presence of all email marketing guidelines for 100% ROI.

Read our email marketing course module to excel your expertise in digital industry. 

Email Marketing – Course Module

  • Email Marketing – For Beginners
  • Email Marketing – Advance Level
  • Email Template Design
  • Open Rates
  • Unsubscribe Rate
  • Bounce Rate
  • Average Order per Click
  • Delivery Rate
  • Inbox Placement


15. Affiliate Marketing, Google Adsense and Blogging

Are you looking to earn money online while work at home? 

Affiliate marketing is a technique to sell products or services of vendor through own web resources like blogging, banner, Email Campaigns, and other promotion activities. 

If you want to earn through Google advertising model, then Google Adsense is a great platform for earning fixed monthly income. In order to earn gold coins, our experts are providing full-fledged training module to improve your blogging skills.

 Affiliate Marketing

  • Introduction
  • Learn to Work with E-commerce Sites
  • Affiliate Marketing – Beginners
  • Affiliate Marketing – Advanced

Google Adsense 

  • Overview
  • Quality Guidelines
  • Implementation
  • Tracking
  • Performance Evaluation 

Blogging 

  • Introduction 
  • How to Build Traffic Base
  • Branding
  • Increase Subscribe 
  • Earn Money – Tips & Tricks


17. E-Commerce Marketing

Learn how can you plan an e-commerce business model? 

Due to huge competition among numerous ecommerce businesses, ecommerce marketing has become a crucial aspect that decides the success or failure of ecommerce ventures. Also, the old establishes ecommerce houses require best in class ecommerce marketing to stay in the game.

In this course module, you will learn the different practices like customer acquisition, nature of visitors, tracking the performance of campaign & marketing events to promote E-commerce products.

E-Commerce Marketing 

  • Methodology
  • E-Commerce Marketing – Overview
  • Website Structure
  • Product Schema (Ratings, Reviews & Limited Offers )
  • Shopping Cart – Follow-up &  Conversion
  • Database Management of Customers
  • Platform
  • Measurement
  • Implementation (White papers, EBooks, Video, News/Event Letters, Social Discussion)
  • Conversion Analysis
  • Lead Generation for Business
  • Lead Generation Research
  • Customer Intelligence
  • Buying Process Analysis
  • Budget Allocation Analysis
  • Challenges

what is advance Digital

Literally, everything ranging from the smallest to the biggest are available at our fingertips as technology has made everything much easier. As per the research, digital technology is continuously growing at triple the pace and hence is the competition among the companies to be well versed with the technologies. So, it is necessary to stand up in the online marketing with new tactics and understand what the customer needs through online channels.
The best way to attract the online customers effectively is through Digital Marketing. Digital Marketing is the promotion of products and services through one or more forms of digital or electronic media by analyzing the marketing tactics and by understanding what is working and what isn’t in real time.

How to become a Digital Marketing Professional

If you are interested in stepping up into the ladder of Digital Marketing, there is no better time than now. Digital marketing is one of the most needed skills today as majority of the users are consuming content online than ever before. Every business, be it IT or Non- IT, retails, movies, travels, events and you name it, everything has a dedicated digital marketing section or team and budget. With the right practical knowledge, planning, hard-work, creativity and imagination anyone can excel in this field and take up their career to the next level in no time. To become an efficient digital marketing professional, you need to have the below qualities.
1) Willingness to learn
Digital Marketing is both fast growing and dynamically changing industry and so the willingness and passion to learn is very much necessary to succeed in this career.
2) Be Updated
The trends in technologies will keep on changing according to the user needs. You have to stay updated on the industry news as Google, Facebook etc change their algorithms on regular intervals as per the user behaviour.
3) Networking
Connect with people to share the knowledge on the industry and to get support when you face problems in your domain. It might also give you opportunities that you may not have otherwise found. Be an integral part in the industry meetings to build relationships with the peers in your industry to nurture your skills.
4) Personal Projects
Try your own ideas and new experiments in the online media rather than following the usual procedures. The new approaches can give you better results and exposure sometimes. They should have their personal projects to test out their own theories and should be solely responsible for its success or failure.
5) Research your customers, analyze the types of customers who would require your products or services and target according to the user behaviour and needs.
6) Have the basic knowledge of HTML and WordPress.
And a lot more factors are there once you get to know the basics of digital marketing.
Below are some of the important strategies in Digital Marketing that you need to know.
SEO : It is the process of optimizing the web page as per the search engine algorithms to rank higher in the search engine result page.
SMM : The process of online marketing or spreading brand awareness through social media platforms like Facebook, Twitter etc.
Content creation : It is the process of creating a quality content as per the user needs.
AdWords : It is a paid advertising platform where the ads are shown above the organic results.
Analytics : Analyzing the data on what is working and what isn’t and the steps taken afterwards.
Email Marketing : It is the marketing done through email platforms and it eventually builds a trust on one to one relationship with the customers.
Why current digital marketing knowledge ?
Digital Marketing is an unpredictable industry with changes and updates in regular intervals of time to attract and satisfy the users. So it is mandatory to be updated and well knowledged about the trends and changes that comes up in every second to stand up in the crowd and flourish in this field.
By 2020, the career opportunities will be in multiples with the growing demand of the experts in this field in every sectors. Studies shows that there will be 600% increase in the career requirements in the coming years in digital marketing. Just Imagine!!! This field is definitely gonna fly high than any other field in the coming digital world.
After learning digital marketing, you can opt any of the below options

  • You can be a freelancer providing digital marketing services
  • Become an Entrepreneur
  • Work in IT or Non-IT industries
  • Become a Digital Marketing Trainer
  • Earn money online via Blogging
  • Earn money online via Affiliate marketing

Bottom Lines Digital Marketing is a dynamically changing field with newer updates coming regularly. To become a good digital marketing professional you need to study the different online channels, user behaviour and needs, get to know the company’s or client’s goals to make your work successful.

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